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By Milana Ostroy

The Psychology of Selling with Staging

Every house deserves to look its best when being presented as an opportunity for sale! Staging maximizes the rate of return on the sale of your home and makes a measurable impact on properties’ sale prices no matter the list price point or location.


In today’s market, many say that inventory is so low and everything sells so fast in the bay area that houses will sell with or without staging. My response to that is, possibly but you won’t get the highest possible price. Isn’t that what every seller wants, the highest possible price? Who wouldn’t want to get more? Staging is an easy value add to your property that requires no actual construction. 

 
Top 3 Reasons You Must Do Staging


1.   Sell a lifestyle, what life would be like in this home… not just the size, bedrooms, and bathrooms available

2.   Buyers don’t have imagination- showcase the space in its best use and perspective.

3.   You only have 1 chance for a first impression. Photos and Videos are key marketing essentials in today’s virtual world so Staging for the marketing pieces is crucial. This will determine how many people will actually inquire about or visit your home. If it doesn’t look good in pictures and videos fewer buyers will be interested, it’s a turn-off! On the contrary, the better it looks the more buyers come to look. The more buyers come to look the better chance we have of getting multiple offers and a higher price.

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