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By Milana Ostroy

Sellers: Hold Your Ground and Get Top Dollar!

Posted By: Milana Ostroy

Real Estate Broker Associate DRE: 01398893

President, Women’s Council of Realtors

The first offer isn’t always the best—here’s why patience pays off. Many sellers make the mistake of jumping at the first offer, assuming it’s the best they’ll get. But in reality, that’s not always true. In competitive markets like highly desirable areas like AragonBaywoodSan MateoBurlingameHillsborough in San Mateo County and areas like Noe Valley, Presidio Heights, Marina, Cow Hollow and St. Francisco Woods in San Francisco, strategic negotiation can mean tens (or even hundreds) of thousands more in your pocket. Before you rush to accept, here’s what you need to know.

Watch the Full Video: One of the Biggest Home Selling Mistakes | Milana Real Estate Group

The First Offer Isn’t Always the Best Offer

A strong first offer might feel like a win, but that doesn’t mean you shouldn’t explore your options. Just because an offer comes in quickly doesn’t mean it’s the highest you can get. If buyers are interested right away, chances are there’s more demand.

Take the time to gauge the market—there could be an even better offer right around the corner.

Create Competition to Drive Up the Price

If one buyer is interested, others likely are too. When multiple buyers compete, you’re in the driver’s seat. This can lead to stronger terms, higher offers, and even waived contingencies.

By simply holding off on accepting the first offer, you give yourself the opportunity to create that competition

Negotiation Can Get You More

Even if you decide to take the first offer, why not push for more? Counter-offers are a standard part of the process. What’s the worst that can happen?

The buyer says no, and you’re right back where you started—with an offer still on the table. A skilled negotiator knows how to get you every dollar possible.

Many Agents Push for a Quick Sale—Don’t Fall for It

Unfortunately, some agents encourage sellers to accept the first offer just to close the deal fast and lock in their commission. That’s not how I operate. My goal isn’t to get a quick paycheck—it’s to get YOU the absolute best price and terms possible.

Know Your Leverage and Make the Market Work for You

Markets shift, but one thing remains true: when you’re holding a desirable property, buyers will come. Your job as a seller is to maximize what you can get out of the sale. That means understanding your leverage and using it to negotiate the best deal possible.


“You don’t get what you don’t ask for. The right strategy can mean the difference between leaving money on the table and walking away with top dollar.” — Milana Ostroy


Ready to Sell Your Home or Just Thinking About It? 

If you’re planning to sell, don’t leave money on the table. Let’s create a strategy that maximizes your home’s value and gets you the highest possible price. Book a Free No Obligation Strategy Session with Milana by clicking the link below or call Milana direct at 650.222.0706

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